Paid Events
For 6–8 Figure Experts · Coaches · Consultants · Course Creators

You've Built Something Worth Selling.
Now Let's Fill It.

Discover how coaches & experts are selling $5–20K offers using one simple paid virtual event — without needing a big audience, a polished sales team, or spending all day on Zoom.

Takes 60 seconds. No commitment. Just clarity.
35,000+Tickets Sold
50–70%Avg. Show Rate
$5M+Generated for Clients
8 WeeksTo Your First Event
Does This Sound Familiar?

You're Tired of Working This Hard
for Results That Don't Match Your Effort

You've put years into your expertise. You've got an offer that changes lives. And yet, something keeps getting in the way of filling it consistently.

📉

Webinars That Ghost You

You spend real ad money to fill a room, and 80% never show. The ones who do are barely watching. You've seen the show rate drop below 15% and felt the pit in your stomach.

🔁

Rebuilding Every Launch From Scratch

Every quarter you pour weeks into rebuilding, re-recording, re-promoting. One payday, then silence. You're not building a machine, you're just surviving launch to launch.

Sales Cycles That Drag for Months

Prospects say "let me think about it" and vanish. You nurture for 90 days, follow up twice, and still hear nothing while your calendar sits half-empty.

😶

Freebie-Seekers in Your Funnel

Your free calls and challenges bring in people who want your content for nothing and ghost when it's time to buy. You're giving away everything and converting almost none of it.

🎢

Revenue That Swings Wildly

One month is a feast, the next is famine. You can't predict where the next client comes from, so you can't plan, hire, or breathe. The uncertainty is exhausting.

🎤

It All Depends on You Being "On"

If you're not the perfect speaker or closer on the day, the numbers tank. Your income rests on your performance instead of a system that works without you carrying it.

The Structural Difference

This Isn't a Better Webinar.
It's a Different Category.

The Old Way
Free Webinars & Challenges
  • 10–20% show rates (if you're lucky)
  • Free registration attracts zero commitment
  • Freebie-seekers who never planned to buy
  • Sales cycle drags months past the event
  • Rebuild from scratch every single launch
  • Performance depends on you being "on"
VS
The Paid Events Method
Paid Virtual Events
  • 50–70% show rates, consistently
  • $7–$9 ticket creates real commitment
  • Buyers in the room from minute one
  • Decisions made in days, not months
  • Build it once. Repeat forever.
  • A system that runs, not a performance
We Have This Down to a Science

The Numbers Don't Lie

0
Tickets Sold for Clients
Across coaches, consultants, creators
0%
Avg. Show Rate
vs. 10–20% for webinars
0
To Your First Live Event
From strategy to record sales day
$5M+
Generated for One Client
By repeating the same event
The System

Four Stages. One Machine.
You Run It On Demand.

This isn't about being a better speaker. It's about running a better system. Every stage removes the variables that kill most launches.

1

Validate

Run market research tests before building a single thing. You confirm demand for your specific offer before you invest a dollar in the build. No guessing.

2

Build

Create the $7–$9 ticket funnel and the complete event experience. Every element is designed to move attendees from "interested" to "ready to buy."

3

Host

Run 60–90 minute live sessions over 2–5 days. By the time you make your offer, the room is full of people who paid to be there and came ready to act.

4

Repeat

The winning event becomes a reusable asset. You run it again and again without rebuilding from scratch. This is how $200K becomes $5M over time.

Zach Hesterberg
35K+
Tickets Sold for Clients
The Person Behind the System

Meet Zach Hesterberg

Zach isn't a motivational speaker or a marketing theorist. He's the strategist behind some of the most profitable paid virtual events in the coaching and consulting industry, and he built a repeatable system so you don't have to figure it out yourself.

🎟️
35,000+ Tickets SoldAcross coaches, consultants, course creators, and service providers in every niche.
💰
$5M+ Generated for One ClientBy repeating the same event, starting at $200K and compounding from there.
🏈
Trusted by Anthony TrucksFormer NFL player and speaker who went from failed webinars to $200K in new revenue at his very first paid event.
🔬
"We Have This Down to a Science"Not a philosophy. A documented, repeatable 4-stage system that works without you being a great speaker or having a big audience.
Real Results. Real People.

These Are Not Highlights.
This Is the Norm.

★★★★★
$200K at Our First Paid Event

"I had been running webinars unsuccessfully for 18 months. I knew how to speak, but I didn't have a system to build trust and actually convert. Working with Zach's team, we ran our first paid event and brought in $200k in new revenue. I can't see us doing this again without clearing a quarter million next time. It's not because I'm special, it's the system. That's the secret sauce."

AT
Anthony Trucks
Former NFL Player · Speaker
★★★★★
$5M+ Over the Years

"Our first event with Zach yielded over $200k profit. The next one did $100k, followed by $2.5M and so on. We've made well over $5M over the years from the events Zach has helped us scale."

KB
Kristen B.
High-Ticket Coach
★★★★★
8,000+ Tickets · $500K Collected

"Zach helped us scale up to over $100,000 in ad spend, effectively selling over 8,000 tickets to our event and over $500,000 of cash collected from the launch."

JL
Jai L.
Expert & Event Host
★★★★★
$621,233 From One Event

"We thought it was about $569k in attributable cash collected. It was actually $621,233. Most clients came in at $6,997 with a few at $5,997. The best part: this client has re-run the exact same event every single month for 16 months in a row now."

Happy Client
Re-run 16 months straight
★★★★★
$45,000 From My First Event

"I had the product, and they had the roadmap to bring it to market. I was a team of one with zero experience in online marketing, CRMs, funnels, or sales calls. My very first event was a strong success. I offered a $5,000 mentorship program, enrolled nine students, and generated $45,000 in sales."

NC
Neal Cappellino
Audio Engineer & Educator
★★★★★
A Real ATM Machine

"Zach and the team helped us build a real-life ATM machine with these live events. I want to drain the bank account on ad spend every single month because I know how consistent and profitable these events are for us."

ML
Michael L.
Expert & Event Host
60-Second Fit Quiz

Is a Paid Event Right
for Your Offer?

Answer a few quick questions and we'll tell you if this is a fit. No pressure, no pitch.

Question 1 of 5 · Your Offer
What type of offer are you selling?
Coaching Program
Consulting / Done-For-You Service
Online Course or Mastermind
Certification or Training Program
Other / Multiple Offers
Question 2 of 5 · Pricing
What's the average price of your offer?
Under $2,500
$2,500 – $5,000
$5,000 – $10,000
$10,000 – $20,000
$20,000+
Question 3 of 5 · Revenue
How much revenue have you generated in the last 12 months?
Less than $100K
$100K – $500K
$500K – $1M
$1M+
Question 4 of 5 · Experience
What's been your experience selling through events?
I've never hosted one before
Hosted them, but didn't go as well as I hoped
We crush events. Just looking to scale further.
Last Step · Your Info
Where should we send your results?

Analyzing your answers...

Matching your offer against 35,000+ tickets of data

Based on your answers,
it looks like you're a good fit.

A paid event is well-suited to scale your offer. Taking you to book your free strategy call now

Click an option to continue
Your Record Sales Day Is Closer Than You Think

One Event.
One System.
The Rest Is Repeatable.

You've already built the expertise. You already have the offer. Now it's time to give it the distribution it deserves, without gambling on another webinar.

Questions

Everything You Want to Know

Who is this for?

This is for coaches, consultants, and service providers with a high-ticket offer ($5K–$20K+) who want a more predictable way to sell. You don't need a huge audience. If you have an offer and you're ready to stop relying on webinars or hope, this is for you.

What if I've never hosted a live event before?

No problem, most of our clients haven't. We walk you through the entire process, from planning your topic to setting up the funnel and pitching your offer. You'll have everything you need before you go live.

What if my offer is expensive? Will people actually buy from a $7 event?

Absolutely. The paid ticket isn't where the money is made, it's the filter that fills your room with buyers. We've seen clients close $5,000, $10,000, even $20,000 offers from attendees who paid $7 to attend.

What if I've already tried running a virtual event and it didn't work?

Then this is especially for you. Most events fail not because of the expert, but because of incorrect messaging, pricing, or funnel architecture. We fix those for you and make sure this is built the right way from day one.

How long are these events?

Most events run 2–5 days and only require 60–90 minutes per day. They're structured so you're not glued to Zoom all day, and your audience stays engaged without being overwhelmed.

How long does it take to get results?

Most of our clients launch their first paid event in 8–10 weeks, and often see sales within days of the event closing. With the Repeat stage built, you can run it anytime after that.

Is there a guarantee?

We can't guarantee a specific revenue outcome, and you should be skeptical of anyone who does. What we do guarantee is access to our full event system and the support to implement it. The best first step is booking a call, where we'll show you exactly what this looks like for your offer before you decide anything.